June 11, 2006

Tonys Look Blue for Milestone Anniversary

The gala following Broadway's big awards took on a blue hue for its 60th anniversary.

Even with big wins for Jersey Boys, The History Boys, and The Drowsy Chaperone, the biggest win on Tony night may have been for the show's broadcast on CBS. With big-name presenters Julia Roberts and Oprah Winfrey lending extra star power to the proceedings, the show saw a 20 percent ratings boost since 2005: an increase of 1.39 million viewers, according to PMK/HBH, the awards' PR firm.

MB Productions provided seven video projectors throughout Radio City Music Hall for the Tony ceremony, including the circular screen at center stage. White Cherry Entertainment's Ricky Kirshner and Glenn Weiss were the executive producers.

Original Link:
http://www.bizbash.com/newyork/content/editorial/e6342.asp