August 28, 2006

MB Productions stages a HIT 360-degree virtual set

20-foot tall 360-degree screen creates a panorama showcasing children's properties

NEW YORK -- MB Productions (MBP), in conjunction with Tangram International Exhibitions, staged a 360-degree virtual set for HIT Entertainment, a leading provider of quality preschool entertainment, at the 26th Annual International Licensing show, Jacob Javits Convention Center, New York.

According to MB Productions President Brian Brooks, "The concept was to create a booth that had maximum visibility and high impact."

To produce a lasting impression, MBP selected eight Digital Projection HIGHlite 5100gvs (perched on top of a circular structure built above the booth) and produced eight individual 9' x 12' images that featured edited DVDs of HIT Entertainment's most internationally renowned children's properties such as Bob the Builder™, Barney™, Thomas & Friends™, The Wiggles™ and Angelina Ballerina™. Each projector was fed via its own Silicon Opix Image Anyplace enabling MBP's lead projectionists Joe Mayers and Carlos Bohorquez to precisely maneuver all the images to fit the curvature contour of the screens.

To contend with the exhibition show lighting and create bright even images, special consideration was given to the projection material that was utilized. MBP's Chief Engineer Ed D'Amico explains, "In venues with high ambient light levels, high contrast and bright images are difficult to achieve. Hot-spotting and irregular diffusion, on the screen surface, are constant challenges. In our design we paid careful attention to projector angle and screen surface. That is why we selected a grey 1.5 gain rear projection surface."

After the projection material was stretched and secured onto a pair of circular trusses, the 32' diameter structure was elevated 20 feet off the show floor via six half-ton chain motors. MBP, along with Bestek Lighting and Staging completed the installation.

HIT Entertainment's booth was an instant "hit" with visitors that came from across the world to attend the show.

About MB Productions

New Jersey-based MB Productions, www.mbvideo.com, is one of the tri-state area's most trusted video production companies and provider of cutting-edge large venue DLP video projectors, integrated SDI camera packages, outdoor displays, seamless switching and monitors reinforcement.

Recent MBP events have included the 2006 Tony Awards, NBA Draft, James Beard Awards, New York Auto Show, Rolling Stone 1000th Issue Party, Mega 97.9 FM Concert, NFL Upfront, Peabody Awards, Fresh Air Fund Gala, WNBA Draft, Johns Hopkins "Knowledge for the World" Tour, Breast Cancer Research Foundation Spring Gala, Revlon Walk for Life, Chicago Auto Show, and the Univision Radio Upfront.

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